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 Good News: Email Marketing is Alive and Well develop an overarching strategy for your online marketing | |||
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Good News:
Email Marketing is Alive and Well by Pamela Wood
Sometimes technology and marketing can get ahead of us—we rush forward to embrace what is new while leaving something old but very valuable behind.
While the new trend is towards social marketing and 2.0 sales strategies, our tried and true friend—low cost email marketing—is alive and well. When it comes to effective, verifiable results with a high return on investment (ROI), email marketing is hard to beat.
Let Your Existing Customers Bring You New Customers
Some of the facts about email marketing may surprise you: a number of business studies have shown that the cost of acquiring a new customer can be as much as 500 times the relatively minor expense of keeping an existing customer. The lesson here is clear: keep your satisfied customers happy and coming back for more. A mere 5% increase in customer retention can result in a 75-100% increase in profit.
Who wouldn’t want to add those numbers to their bottom line? Maybe it’s time to revisit your old friend—your trusty email newsletter, and below you can review some reasons why: Customer Referrals—it never hurts to contact those customers who’ve told you it’s okay to stay in touch. It costs you nothing to add a ‘forward to a friend’ link on your newsletter, and customer referrals can help any business grow. Instant Gratification—social media such as podcasts or online video may offer marketing value, but it’s not easy to identify and measure. Your email newsletter can produce immediate benefits and instant gratification. Effortless Tracking—you never know who’s tuned in to your 2.0 or social media tactics, whereas tracking email marketing results couldn’t be easier. You’ll know who did or didn’t open your message, which links were used, and who took the time to visit your website. Real results you can rely on when making improvements on or adding updates to your next marketing message. Far Greater Economy—it costs next to nothing to email your newsletter, whereas 2.0 strategies and viral social media can sometimes involve great expense. Bottom line, email marketing offers solutions anyone can afford. Email marketing is alive and well in the ever changing world of e-Commerce. Fast, effective, and economical—be sure to keep your up-to-date email newsletter in circulation and working hard for you. Wishing you continued success and meaningful work!
Pamela Wood President |
Internet Marketing: Are You Ready to Take Your Business to the Next Level?
Profitable markets await, and as Business Development professionals and Internet Marketing experts we are prepared to develop a highly effective Web marketing presence for your valuable business. Remember, an effective e-commerce presence offers:
Call 651-342-4000 Essential Services wants you, our highly valued client and very good friend, to know that, throughout the coming year, we will be exploring new and exciting ways to update you on the very latest developments in the internet marketing industry. Change is constant in the dynamic world of online sales, and we’re committed to offering expert, innovative, and timely advice on what the latest internet marketing developments might mean to you.
Where Do We Begin? We want your online business to excel, and it is our privilege and pleasure to help all of our good friends achieve that goal. We’ll help you make wise business decisions and well-informed investments that are in tune with today’s leaner business world, one that requires all of us to work smarter and to accomplish more with less. In short, we will show you how to utilize all that is new in the internet marketing universe, and our reward will be your smile as your business grows.
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